Search engine optimisation is a continuous process and something you need to focus your attention on, whenever you create content, build websites, interact on social media, in fact just about anything you do on the internet. The ultimate goal of SEO is to rank your website on page #1 of Google for your chosen keywords. Follow the SEO tips in this four step approach, to build a solid SEO base that will make the process of reaching Google page #1 much more achievable.
Step 1 – Content Based SEO Tips
Start with the most important aspect of SEO, creating quality content. All search engines want their users to have a great search experience, so showing them quality content related to their search query is a search engines number one goal.
Your task is to create quality content that will make people want to visit your site, but not only do you need quality content, it also needs to be accessible to search engine.
Your website must have a site map as this helps search engines determine the structure of your site. You also need a good internal link structure, so for example your home page has links to other pages in your site, and pages within your website have relevant links to other pages on your site.
If this sounds complicated it’s not. Create your website using WordPress and you will have access to thousands of plugins that can do this for you.
Step 2 – Keyword Based SEO Tips
You should have two to three main keywords that your website is based on. This has two advantages. Firstly it lets your site visitors get a good idea what your sites about. Secondly it’s easier for you to rank if you concentrate your SEO efforts on just a few main keywords thetechideas. Your articles and content will naturally contain other related keywords. So while limiting yourself to two or three keywords may sound counter-intuitive, you’re still going to rank for more than just those keywords.
Include your keywords in the meta description for your pages, in all titles, headings, images, urls, and internal anchor text. However, ensure that you use your keywords naturally, don’t just stuff them into a page to get ranked as search engines algorithms are smart enough to realise you’re trying to game the system.
Step 3 – Link Building SEO Tips
Links from other sites to your website are very important for search engine optimisation. This follows on from steps one and two, because if you have quality keyword based content, people are more likely to link to your content naturally. There’s also a number of ways you can get inbound links yourself, such as commenting on blogs, writing articles, using social media, interacting on forums, buying links and many more. With each of these methods you include your link in the external content such as a blog comment, or your signature file on a forum.
The key thing to keep in minding when building inbound links is to use the keywords as the link or anchor text. So instead your link saying “click here” you should use your keyword in its place.
Step 4 – Social Media SEO Tips
The final step in this four step process is interacting on social media. Because social media sites are so popular, they rank highly on search engines and therefore any links you have from social media sites will help your page rank.
Use social media in a similar way to link building. Try and include your keywords in your posts, and any links that go back to your site, also include the keywords in those.
Facebook posts and tweets are ranked by search engines, so use this opportunity to your advantage.
Use the SEO tips in these four steps as a base for your optimisation strategy. Creating quality, regular content is the number one thing that will help your ranking, followed by keyword optimisation, link building and lastly Social Media.